The retail value chain how to gain competitive advantage through efficient consumer response (ECR) strategies /

• Main Author: Finne, Sami.
• Corporate Author: Gale Group.
• Other Authors: Sivonen, Hanna.
• Format: Electronic
• Language: English
• Published: London, England : Kogan Page, 2009.
• Series: Gale virtual reference library
• Subjects: Retail trade > Management.; Consumers.; Competition.; Consolidation and merger of corporations.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sha...

Table of Contents:

• Change drivers in the retail value chain
• Retail formats
• Collaboration in the retail value chain
• Demand management
• Store operations
• Information technology trends in the retail value chain
• Loyalty programmes and shopper information sharing
• The future.