Cover Image

The retail value chain how to gain competitive advantage through efficient consumer response (ECR) strategies /

Analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sha...

Full description

Bibliographic Details
Main Author: Finne, Sami.
Corporate Author: Gale Group.
Other Authors: Sivonen, Hanna.
Format: Electronic
Language:English
Published: London, England : Kogan Page, 2009.
Series:Gale virtual reference library
Subjects:
Retail trade > Management.
Consumers.
Competition.
Consolidation and merger of corporations.
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
LEADER 02233cam a2200361 a 4500
001 3008
003 MiFhGG
005 20110124223045.0
006 m d
007 cr un ---uuuua
008 080707s2009 enkae sb 001 0 eng
020 # # |a 9780749455798 (electronic book) 
020 # # |a 9780749454562 
035 # # |a (OCoLC)527383109 
040 # # |a DLC  |c DLC  |d YDXCP  |d BWKUK  |d BWK  |d CDX  |d BWX  |d DLC  |d MiFhGG 
100 1 # |a Finne, Sami. 
245 1 4 |a The retail value chain  |b how to gain competitive advantage through efficient consumer response (ECR) strategies /  |c Sami Finne & Hanna Sivonen.  |h [electronic resource] : 
260 # # |a London, England :  |b Kogan Page,  |c 2009. 
490 0 # |a Gale virtual reference library 
504 # # |a Includes bibliographical references and index. 
505 0 # |a Change drivers in the retail value chain -- Retail formats -- Collaboration in the retail value chain -- Demand management -- Store operations -- Information technology trends in the retail value chain -- Loyalty programmes and shopper information sharing -- The future. 
520 # # |a Analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sharing. 
533 # # |a Electronic reproduction.  |b Farmington Hills, Mi :  |c Gale.  |n Available via World Wide Web. 
534 # # |e x, 374 p. : ill., plans ; 25 cm.  |p Original: 
538 # # |a Mode of access: Internet. 
650 # 0 |a Retail trade  |x Management. 
650 # 0 |a Consumers. 
650 # 0 |a Competition. 
650 # 0 |a Consolidation and merger of corporations. 
700 1 # |a Sivonen, Hanna. 
710 2 # |a Gale Group. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QGM  |z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access 
912 # # |a 2QGM 

Similar Items