The retail value chain how to gain competitive advantage through efficient consumer response (ECR) strategies /
Analyses the changes in the retail industry and looks at the strategic options open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programmes and shopper information sha...
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| Format: | Electronic |
| Language: | English |
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London, England :
Kogan Page,
2009.
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| Series: | Gale virtual reference library
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| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |