Business to business electronic commerce challenges and solutions /

• Corporate Author: IGI Global.
• Other Authors: Warketin, Merrill.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2002.
• Subjects: Electronic commerce.; Industrial procurement > Managment > Computer networks.
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xiii, 293 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781591400097 (ebook); 1591400090 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began - called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners.