Business to business electronic commerce challenges and solutions /

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with the...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Warketin, Merrill.
Format: Electronic
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2002.
Online Access:View fulltext via EzAccess