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Strategies for generating e-business returns on investment

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and c...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Shin, Namchul, 1962-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Electronic commerce > Technological innovations.
Electronic commerce > Technological innovations > Cost effectiveness.
Electronic commerce > Information technology.
Online Access:View fulltext via EzAccess
Table of Contents:
  • 1. Customer relationship management : a strategy for success in electronic commerce / Nils Madeja, Detlef Schoder
  • 2. Customer-centric Internet strategies : achieving competitive advantage through CRM / Călin Gurău
  • 3. eCRM integration in e-business : first line of offense to competitive advantage / Cain Evans
  • 4. The effects of IT on supply chain management in the automobile industry / Ki Chan Kim, Il Im, Myung Soo Kang
  • 5. The potential of B2B commerce for competitive advantage / Ronan McIvor, Paul Humphreys
  • 6. Know your why's and how's : towards a contingency model for industrial e-procurement / Jakob Rehme, Daniel Kindström, Staffan Brege
  • 7. A framework for addressing minority suppliers as an e-business strategy / Dale Young
  • 8. Alaska's embrace of digital opportunities / Ping Lan, David C. Yen
  • 9. Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business? / Stephan A. Butscher, Frank Luby, Markus B. Hofer
  • 10. Past purchasing behavior in e-commerce : the impact on intentions to shop online / TerryAnn Glandon, Christine M. Haynes
  • 11. Identifying purchase perceptions that affect consumers' Internet buying / Thomas W. Dillon, Harry L. Reif
  • 12. Strategic e-commerce aspects of the e-banking/e-lending industry / William T. Rupp, Alan D. Smith
  • 13. An e-business system development and modernization model to improve the profitability of investment decisions / Bahador Ghahramani
  • 14. A complementary tele-working platform for data and voice networks / Philip Sotiriades, G.-P. K. Economou.

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