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Strategies for generating e-business returns on investment

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and c...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Shin, Namchul, 1962-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
Subjects:
Electronic commerce > Technological innovations.
Electronic commerce > Technological innovations > Cost effectiveness.
Electronic commerce > Information technology.
Online Access:View fulltext via EzAccess
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020 # # |a 1591404193 (PDF) 
020 # # |z 9781591404170 (hardcover) 
020 # # |z 1591404177 (hardcover) 
020 # # |z 9781591404187 (softcover) 
020 # # |z 1591404185 (softcover) 
024 7 # |a 10.4018/978-1-59140-417-0  |2 doi 
035 # # |a (CaBNVSL)gtp00542372 
035 # # |a (OCoLC)456153047 
040 # # |a CaBNVSL  |c CaBNVSL  |d CaBNVSL 
050 # 4 |a HF5548.32  |b .S782 2005e 
082 0 4 |a 658.8/72  |2 22 
245 0 0 |a Strategies for generating e-business returns on investment  |c [edited by] Namchul Shin.  |h [electronic resource] / 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2005. 
300 # # |a electronic texts (x, 354 p. : ill.) :  |b digital files. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a 1. Customer relationship management : a strategy for success in electronic commerce / Nils Madeja, Detlef Schoder -- 2. Customer-centric Internet strategies : achieving competitive advantage through CRM / Călin Gurău -- 3. eCRM integration in e-business : first line of offense to competitive advantage / Cain Evans -- 4. The effects of IT on supply chain management in the automobile industry / Ki Chan Kim, Il Im, Myung Soo Kang -- 5. The potential of B2B commerce for competitive advantage / Ronan McIvor, Paul Humphreys -- 6. Know your why's and how's : towards a contingency model for industrial e-procurement / Jakob Rehme, Daniel Kindström, Staffan Brege -- 7. A framework for addressing minority suppliers as an e-business strategy / Dale Young -- 8. Alaska's embrace of digital opportunities / Ping Lan, David C. Yen -- 9. Strategic success factors for selling content online : which success factors will make Internet content a sustainable and profitable business? / Stephan A. Butscher, Frank Luby, Markus B. Hofer -- 10. Past purchasing behavior in e-commerce : the impact on intentions to shop online / TerryAnn Glandon, Christine M. Haynes -- 11. Identifying purchase perceptions that affect consumers' Internet buying / Thomas W. Dillon, Harry L. Reif -- 12. Strategic e-commerce aspects of the e-banking/e-lending industry / William T. Rupp, Alan D. Smith -- 
505 0 # |a 13. An e-business system development and modernization model to improve the profitability of investment decisions / Bahador Ghahramani -- 14. A complementary tele-working platform for data and voice networks / Philip Sotiriades, G.-P. K. Economou. 
506 # # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Title from PDF t.p. (viewed on July 19, 2010). 
650 # 0 |a Electronic commerce  |x Technological innovations. 
650 # 0 |a Electronic commerce  |x Technological innovations  |x Cost effectiveness. 
650 # 0 |a Electronic commerce  |x Information technology. 
700 1 # |a Shin, Namchul,  |d 1962- 
710 2 # |a IGI Global. 
776 0 # |c (Original)  |w (DLC) 2004003757  |z 9781591404170  |z 1591404177 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-59140-417-0  |z View fulltext via EzAccess 

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