Strategies for generating e-business returns on investment

• Corporate Author: IGI Global.
• Other Authors: Shin, Namchul, 1962-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2005.
• Subjects: Electronic commerce > Technological innovations.; Electronic commerce > Technological innovations > Cost effectiveness.; Electronic commerce > Information technology.
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (x, 354 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781591404194 (PDF); 1591404193 (PDF)
• Access: Restricted to subscribers or individual electronic text purchasers.

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value.