How to market your business a practical guide to advertising, PR, selling, and direct and online marketing /

• Main Author: Patten, Dave.
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London, England : Kogan Page, c2008.
• Edition: 6th ed.
• Series: Gale virtual reference library
• Subjects: Marketing > Management.; Small business marketing.; Marketing > Great Britain.; Small business > Great Britain.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

Table of Contents:

• Corporate governance - the historical background
• Corporate governance in the United States
• Corporate governance in the European Union
• Corporate governance in the United Kingdom - the statutory framework
• Corporate governance in the United Kingdom - the non-statutory framework
• The Listing Rules and the Combined Code on Corporate Governance
• Duties of directors
• The board
• The company secretary
• Directors' remuneration
• The Combined Code and financial reporting
• Risk management
• Internal control and the Turnbull Guidance
• The audit and auditors
• The audit committee
• Relations with shareholders
• Corporate governance in the UK public sector
• IT governance
• Corporate social responsibility.