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| LEADER |
02667cam a2200373 a 4500 |
| 001 |
2985 |
| 003 |
MiFhGG |
| 005 |
20110124223045.0 |
| 006 |
m d |
| 007 |
cr un ---uuuua |
| 008 |
071029s2008 enka sb 001 0 eng |
| 020 |
# |
# |
|a 9780749453671 (electronic book)
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| 020 |
# |
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|a 9780749451455 (alk. paper)
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| 035 |
# |
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|a (OCoLC)456250312
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| 040 |
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|a DLC
|c DLC
|d YDX
|d BAKER
|d BTCTA
|d YDXCP
|d DLC
|d MiFhGG
|
| 100 |
1 |
# |
|a Patten, Dave.
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| 245 |
1 |
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|a How to market your business
|b a practical guide to advertising, PR, selling, and direct and online marketing /
|c Dave Patten.
|h [electronic resource] :
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| 250 |
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|a 6th ed.
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| 260 |
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|a London, England :
|b Kogan Page,
|c c2008.
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| 490 |
0 |
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|a Gale virtual reference library
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| 500 |
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|a Rev. ed. of: Successful marketing for the small business. 5th ed.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Corporate governance - the historical background -- Corporate governance in the United States -- Corporate governance in the European Union -- Corporate governance in the United Kingdom - the statutory framework -- Corporate governance in the United Kingdom - the non-statutory framework -- The Listing Rules and the Combined Code on Corporate Governance -- Duties of directors -- The board -- The company secretary -- Directors' remuneration -- The Combined Code and financial reporting -- Risk management -- Internal control and the Turnbull Guidance -- The audit and auditors -- The audit committee -- Relations with shareholders -- Corporate governance in the UK public sector -- IT governance -- Corporate social responsibility.
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| 520 |
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|a Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
|
| 533 |
# |
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|a Electronic reproduction.
|b Farmington Hills, Mi :
|c Gale.
|n Available via World Wide Web.
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| 534 |
# |
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|e vii, 262 p. : ill. ; 24 cm.
|p Original:
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| 538 |
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|a Mode of access: Internet.
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| 650 |
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0 |
|a Marketing
|x Management.
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| 650 |
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0 |
|a Small business marketing.
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| 650 |
# |
0 |
|a Marketing
|z Great Britain.
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| 650 |
# |
0 |
|a Small business
|z Great Britain.
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| 710 |
2 |
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|a Gale Group.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QDW
|z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
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| 912 |
# |
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|a 2QDW
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