How to market your business a practical guide to advertising, PR, selling, and direct and online marketing /

• Main Author: Patten, Dave.
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London, England : Kogan Page, c2008.
• Edition: 6th ed.
• Series: Gale virtual reference library
• Subjects: Marketing > Management.; Small business marketing.; Marketing > Great Britain.; Small business > Great Britain.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
• Item Description: Rev. ed. of: Successful marketing for the small business. 5th ed.
• Format: Mode of access: Internet.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9780749453671 (electronic book); 9780749451455 (alk. paper)

Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.