Branded male marketing to men /

• Main Author: Tungate, Mark, 1967-
• Corporate Author: Gale Group.
• Format: Electronic
• Language: English
• Published: London, England : Kogan Page, c2008.
• Series: Gale virtual reference library
• Subjects: Branding (Marketing); Male consumers.; Target marketing.
• Online Access: Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access

Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.

Table of Contents:

• Skin
• Cloth
• Diet
• Home
• Wheels
• Travel
• Words
• Gadgets
• Hotels
• Pictures
• Body
• Alcohol
• Restaurants
• Sex
• Conclusion.