Branded male marketing to men /

Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.

Bibliographic Details
Main Author: Tungate, Mark, 1967-
Corporate Author: Gale Group.
Format: Electronic
Language:English
Published: London, England : Kogan Page, c2008.
Series:Gale virtual reference library
Subjects:
Online Access:Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access