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| LEADER |
01778cam a2200337 a 4500 |
| 001 |
2963 |
| 003 |
MiFhGG |
| 005 |
20110124223045.0 |
| 006 |
m d |
| 007 |
cr un ---uuuua |
| 008 |
071116s2008 enkaf sb 001 0 eng |
| 020 |
# |
# |
|a 9780749453565 (electronic book)
|
| 020 |
# |
# |
|a 9780749450113
|
| 035 |
# |
# |
|a (OCoLC)456259780
|
| 040 |
# |
# |
|a DLC
|c DLC
|d UKM
|d BTCTA
|d YDXCP
|d BAKER
|d BWKUK
|d BWK
|d DLC
|d MiFhGG
|
| 100 |
1 |
# |
|a Tungate, Mark,
|d 1967-
|
| 245 |
1 |
0 |
|a Branded male
|b marketing to men /
|c Mark Tungate.
|h [electronic resource] :
|
| 260 |
# |
# |
|a London, England :
|b Kogan Page,
|c c2008.
|
| 490 |
0 |
# |
|a Gale virtual reference library
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 505 |
0 |
# |
|a Skin -- Cloth -- Diet -- Home -- Wheels -- Travel --Words -- Gadgets -- Hotels -- Pictures -- Body -- Alcohol -- Restaurants -- Sex -- Conclusion.
|
| 520 |
# |
# |
|a Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.
|
| 533 |
# |
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|a Electronic reproduction.
|b Farmington Hills, Mi :
|c Gale.
|n Available via World Wide Web.
|
| 534 |
# |
# |
|e ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
|p Original:
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| 538 |
# |
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|a Mode of access: Internet.
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| 650 |
# |
0 |
|a Branding (Marketing)
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| 650 |
# |
0 |
|a Male consumers.
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| 650 |
# |
0 |
|a Target marketing.
|
| 710 |
2 |
# |
|a Gale Group.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://find.galegroup.com/openurl/openurl?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&req_dat=info:sid/gale:ugnid:uitm_pj&res_id=info:sid/gale:GVRL&ctx_enc=info:ofi:enc:UTF-8&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft_id=info:sid/gale:bmcode:recid/2QBK
|z Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access
|
| 912 |
# |
# |
|a 2QBK
|