Branded male marketing to men /
Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.
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| Format: | Electronic |
| Language: | English |
| Published: |
London, England :
Kogan Page,
c2008.
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| Series: | Gale virtual reference library
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| Subjects: | |
| Online Access: | Available for Universiti Teknologi MARA via Gale Virtual Reference Library. Click here to access |
| Summary: | Analyses how to effectively brand products and services for the male market in areas such as technology and fashion. |
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| Format: | Mode of access: Internet. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749453565 (electronic book) 9780749450113 |