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Information communication technologies and city marketing digital opportunities for cities around the world /

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with a...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Gascó Hernández, Mila., Torres-Coronas, Teresa, 1966-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Subjects:
City promotion > Social aspects.
City promotion > Economic aspects.
City planning.
Information technology > Social aspects.
Information technology > Economic aspects.
City branding
City development
City global management
City marketing initiatives
Digital tourism marketing
Effective ICT infrastructure
Export promotion
Global communication and competitiveness
Industry marketing
Information communication technologies
Integrated marketing communication strategy
Internet marketing
Mobile commerce techniques
Strategic technology planning
Techno-global economy
Tourism Web sites
Web site communication
Online Access:View fulltext via EzAccess
Table of Contents:
  • Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco
  • City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig
  • A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland
  • Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready
  • City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi
  • Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett
  • City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes
  • Official tourism web sites and city marketing / Pablo Díaz-Luque
  • E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí
  • Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign
  • Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala
  • Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert
  • The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin
  • Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin
  • Walled city to wireless city / Sandra Moffett ... [et al.]
  • Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong.

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