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05154nam a2200709 a 4500 |
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20100703174133.0 |
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cr bn||||m|||a |
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100617s2009 pauab fsb 001 0 eng d |
| 010 |
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|z 2008035141
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| 016 |
7 |
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|z 014889864
|2 Uk
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| 020 |
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|a 9781605661353 (ebook)
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| 020 |
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|a 160566135X (ebook)
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| 020 |
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|z 9781605661346 (hardcover)
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| 020 |
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|z 1605661341 (hardcover)
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| 020 |
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|z 9781616926212 (pbk.)
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| 024 |
7 |
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|a 10.4018/978-1-60566-134-6
|2 doi
|
| 035 |
# |
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|a (CaBNVSL)gtp00541425
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| 035 |
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|a (OCoLC)430971009
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| 040 |
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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| 050 |
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4 |
|a HT325
|b .I45 2009e
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| 082 |
0 |
4 |
|a 659.2/930776
|2 22
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| 245 |
0 |
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|a Information communication technologies and city marketing
|b digital opportunities for cities around the world /
|c Mila Gascó-Hernández, Teresa Torres-Coronas, [editors].
|h [electronic resource] :
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| 260 |
# |
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2009.
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| 300 |
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|a electronic texts (xviii, 417 p. : ill., maps) :
|b digital files.
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| 504 |
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|a Includes bibliographical references (p. 379-406) and index.
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| 505 |
0 |
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|a Identity and marketing of cities / Norberto Muñiz-Martínez, Miguel Cervantes-Blanco -- City brands and their communication through web sites: identification of problems and proposals for improvement / José Fernández-Cavia, Assumpció Huertas-Roig -- A strategic framework for city marketing: the SSRM approach / Barry Mishra, Erik Rolland -- Strategic technology planning for the techno-global economy: cities in the market / Al D. McCready -- City marketing goes mobile: use of mobile commerce techniques for city marketing / Juliane Chudalla, Key Pousttchi -- Strategic management in city government: integrating information communication technologies and marketing in a causal model to drive stakeholder satisfaction and economic development / Laura L. Matherly, Maureen Jouett -- City boosterism through internet marketing: an institutional perspective / María Isabel Huerta-Carvajal, Luis Felipe Luna-Reyes -- Official tourism web sites and city marketing / Pablo Díaz-Luque -- E-tourism image: the relevance of networking for web sites destination marketing / Lluís Prats-Planagumà, Raquel Camprubí -- Marketing your city's industries to the world: building and retaining export oriented clusters through strategic ICT investments / Nicholas P. Robinson, Prescott C. Ensign -- Web 2.0, social marketing strategies and distribution channels for city destinations: enhancing the participatory role of travelers and exploiting their collective intelligence / Marianna Sigala --
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| 505 |
0 |
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|a Developing patterns for thinking about city marketing initiatives / José-Rodrigo Córdoba, Nicolas Jullien, Jocelyn Tremenbert -- The use of internet in building the brand of "Stockholm: the capital of Scandinavia"/ Peter Dobers, Anette Hallin -- Marketing the mCity: how a city based ICT-project can make sense / Anette Hallin -- Walled city to wireless city / Sandra Moffett ... [et al.] -- Using information communication technology to decentralize city marketing: challenges and opportunities / Bantu L. Morolong.
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| 506 |
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|a Restricted to subscribers or individual electronic text purchasers.
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| 520 |
3 |
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|a This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.
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| 530 |
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|a Also available in print.
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| 538 |
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|a Mode of access: World Wide Web.
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| 588 |
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|a Title from PDF t.p. (viewed on June 22, 2010).
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| 650 |
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|a City promotion
|x Social aspects.
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| 650 |
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|a City promotion
|x Economic aspects.
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| 650 |
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|a City planning.
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| 650 |
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|a Information technology
|x Social aspects.
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| 650 |
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0 |
|a Information technology
|x Economic aspects.
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| 653 |
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|a City branding
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| 653 |
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|a City development
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| 653 |
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|a City global management
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| 653 |
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|a City marketing initiatives
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| 653 |
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|a Digital tourism marketing
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| 653 |
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|a Effective ICT infrastructure
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| 653 |
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|a Export promotion
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| 653 |
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|a Global communication and competitiveness
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| 653 |
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|a Industry marketing
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| 653 |
# |
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|a Information communication technologies
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| 653 |
# |
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|a Integrated marketing communication strategy
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| 653 |
# |
# |
|a Internet marketing
|
| 653 |
# |
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|a Mobile commerce techniques
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| 653 |
# |
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|a Strategic technology planning
|
| 653 |
# |
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|a Techno-global economy
|
| 653 |
# |
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|a Tourism Web sites
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| 653 |
# |
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|a Web site communication
|
| 700 |
1 |
# |
|a Gascó Hernández, Mila.
|
| 700 |
1 |
# |
|a Torres-Coronas, Teresa,
|d 1966-
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| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC) 2008035141
|z 9781605661346
|z 1605661341
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-60566-134-6
|z View fulltext via EzAccess
|