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Information communication technologies and city marketing digital opportunities for cities around the world /

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with a...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Gascó Hernández, Mila., Torres-Coronas, Teresa, 1966-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Subjects:
City promotion > Social aspects.
City promotion > Economic aspects.
City planning.
Information technology > Social aspects.
Information technology > Economic aspects.
City branding
City development
City global management
City marketing initiatives
Digital tourism marketing
Effective ICT infrastructure
Export promotion
Global communication and competitiveness
Industry marketing
Information communication technologies
Integrated marketing communication strategy
Internet marketing
Mobile commerce techniques
Strategic technology planning
Techno-global economy
Tourism Web sites
Web site communication
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