Information communication technologies and city marketing digital opportunities for cities around the world /

• Corporate Author: IGI Global.
• Other Authors: Gascó Hernández, Mila., Torres-Coronas, Teresa, 1966-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: City promotion > Social aspects.; City promotion > Economic aspects.; City planning.; Information technology > Social aspects.; Information technology > Economic aspects.; City branding; City development; City global management; City marketing initiatives; Digital tourism marketing; Effective ICT infrastructure; Export promotion; Global communication and competitiveness; Industry marketing; Information communication technologies; Integrated marketing communication strategy; Internet marketing; Mobile commerce techniques; Strategic technology planning; Techno-global economy; Tourism Web sites; Web site communication
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xviii, 417 p. : ill., maps) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references (p. 379-406) and index.
• ISBN: 9781605661353 (ebook); 160566135X (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.