Global mobile commerce strategies, implementation and case studies /

• Corporate Author: IGI Global.
• Other Authors: Huang, Wayne, 1964-, Wang, Yingluo., Day, John.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
• Subjects: Mobile commerce.; Telecommunication systems.; Advertising via mobile devices; Bluetooth and WiMax; Bluetooth enabled personal digital assistants; Customer-centric perspective; Diffusion and adoption of standards; Digital multimedia broadcasting; Global mobile logistics; Individual telecommunications tariffs; M-commerce market development; M-commerce networks; Mobile Automotive Cooperative Services (MACS); Mobile business process reengineering; Mobile commerce payment systems; Mobile customer services; Mobile data services; Mobile service business opportunities; Mobile technology provision in health service; Mobile television; Mobile value-added services; Mobile wireless technology; Next-generation M-logistics; Policy-based security; Strategy aligned process selection; The future of M-commerce; Wi-Fi technology in higher education
• Online Access: View fulltext via EzAccess

"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and f...

Table of Contents:

• 1. From mobility to true nomadicity and ubiquity / Erkki Patokorpi
• 2. The future of M-commerce / David C. Yen
• 3. M-commerce payment systems / Valli Kumari Vatsavayi, Ravi Mukkamala
• 4. Policy-based security for M-commerce networks / Wassim Itani
• 5. Global M-logistics in North America, Europe, and Asia / Frank Teuteberg
• 6. Strategy aligned process selection for mobile customer services / Ragnar Schierholz
• 7. Exploring mobile service business opportunities from a customer-centric perspective / Minna Pura
• 8. Exploring the use of mobile data services in Europe / Ioanna D. Constantiou
• 9. The design of mobile television in Europe / Pieter Ballon
• 10. Mobile business process reengineering / Dieter Hertweck, Asarnusch Rashid
• 11. Mobile Automotive Cooperative Services (MACS) / Holger Hoffman
• 12. Cross-cultural consumer perceptions of advertising via mobile devices / Parissa Haghirian, Maria Madlberger
• 13. Current status of mobile wireless technology and digital multimedia broadcasting / J. P. Shim, Kyungmo Ahn, Julie M. Shim
• 14. Understanding the organisational impact and perceived benefits of Bluetooth-enabled personal digital assistants in restaurants / Eusebio Scornavacca
• 15. M-Commerce market development scenarios in Korea / Seung Baek
• 16. Strategies of mobile value-added services in Korea / Jin Ki Kim, Heasun Chun
• 17. Individual telecommunications tariffs in Chinese communities / H. Chen
• 18. M-commerce in the U.S. and China retail industry / Astrid M. Oddershede, Rolando A. Carrasco
• 19. Perception of mobile technology provision in health service / Astrid M. Oddershede, Rolando A. Carrasco
• 20. The implementation of Wi-Fi technology in higher education in the United States / Xubin Cao, Eric Y. Lu, Hongyan Ma.