Global mobile commerce strategies, implementation and case studies /

• Corporate Author: IGI Global.
• Other Authors: Huang, Wayne, 1964-, Wang, Yingluo., Day, John.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
• Subjects: Mobile commerce.; Telecommunication systems.; Advertising via mobile devices; Bluetooth and WiMax; Bluetooth enabled personal digital assistants; Customer-centric perspective; Diffusion and adoption of standards; Digital multimedia broadcasting; Global mobile logistics; Individual telecommunications tariffs; M-commerce market development; M-commerce networks; Mobile Automotive Cooperative Services (MACS); Mobile business process reengineering; Mobile commerce payment systems; Mobile customer services; Mobile data services; Mobile service business opportunities; Mobile technology provision in health service; Mobile television; Mobile value-added services; Mobile wireless technology; Next-generation M-logistics; Policy-based security; Strategy aligned process selection; The future of M-commerce; Wi-Fi technology in higher education
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xxiii, 432 p. : ill., map) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references and index.
• ISBN: 9781599045603 (PDF); 1599045583 (hardcover)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and future activities of academic researchers and practitioners alike"--Provided by publisher.