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Global mobile commerce strategies, implementation and case studies /

"This book provides a complete set of in-depth research investigations on global m-commerce strategies and technological standards, as well as case studies on the subject that elucidate the research through real-world examples. It will prove to be a valuable reference to drive the current and f...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Huang, Wayne, 1964-, Wang, Yingluo., Day, John.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2008.
Subjects:
Mobile commerce.
Telecommunication systems.
Advertising via mobile devices
Bluetooth and WiMax
Bluetooth enabled personal digital assistants
Customer-centric perspective
Diffusion and adoption of standards
Digital multimedia broadcasting
Global mobile logistics
Individual telecommunications tariffs
M-commerce market development
M-commerce networks
Mobile Automotive Cooperative Services (MACS)
Mobile business process reengineering
Mobile commerce payment systems
Mobile customer services
Mobile data services
Mobile service business opportunities
Mobile technology provision in health service
Mobile television
Mobile value-added services
Mobile wireless technology
Next-generation M-logistics
Policy-based security
Strategy aligned process selection
The future of M-commerce
Wi-Fi technology in higher education
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