Ubiquitous commerce for creating the personalized marketplace concepts for next generation adoption /

• Corporate Author: IGI Global.
• Other Authors: Cho, Vincent, 1963-, Hung, Humphry, 1955-, Wong, Y. H., 1953-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: Electronic commerce.; Ubiquitous computing.; Adoption of new technologies of u-commerce; Context related software under ubiquitous computing; Customer-driven group-buying mechanism; Data quality on the Internet; Framework for proximity aware mobile services; Internet marketing within u-commerce environment; Mobile applications to support the sales force; Multimedia for direct marketing; Technology acceptance in e-learning; U-commerce in the financial marketplace; Virtual economy and consumer
• Online Access: View fulltext via EzAccess

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations...

Table of Contents:

• Constructing a Model of the Adoption of New Technologies of U-Commerce / Humphry Hung, Vincent Cho, Y. H. Wong
• Service-Level Roaming: A New Virtual Home Environment Concept / Giovanni Frattini ... [et al.]
• Planning for the Introduction of Mobile Applications to Support the Sales Force: A Value-Based Approach / Chihab BenMoussa
• Virtual Economy and Consumer: How do Consumers Perceive and use Virtual Currency in Web 2.0 Communities? / Dong Hee Shin
• U-Commerce in the Financial Marketspace / Alexander Y. Yap
• Context Related Software Under Ubiquitous Computing / N. Raghavendra Rao
• Developing a Software Agent for Establishing a Convenient Customer-Driven Group-Buying Mechanism / Toly Chen ... [et al.]
• How Research can Help to Create Commercially Successful Ubiquitous Services / Teea Palo ... [et al.]
• Framework for Proximity Aware Mobile Services / Jon T.S. Quah, V. Jain
• A Study of the Relationship between PEOU and PU in Technology Acceptance in E-Learning / Vincent Cho, Humphry Hung
• Data Quality on the Internet / Vincent Cho
• "Don't Think but Look": The Practice of the UDRP Manifests that it is Procedurally Unfair / Konstantinos Komaitis
• South Korea: Vision of a Ubiquitous Network World / Jounghae Bang, Inyoung Choi
• Key Issues in Mobile Marketing: Permission and Acceptance / Stuart J. Barnes, Eusebio Scornavacca
• Accessing Learning Content in a Mobile System: Does Mobile Mean Always Connected? / Anna Trifonova
• Leveraging Pervasive and Ubiquitous Service Computing / Zhijun Zhang
• Trust Models for Ubiquitous Mobile Systems / Mike Burmester
• Evolving Information Ecologies: The Appropriation of New Media in Organizations / Hanne Westh Nicolajsen, Jørgen P. Bansler.