Ubiquitous commerce for creating the personalized marketplace concepts for next generation adoption /

• Corporate Author: IGI Global.
• Other Authors: Cho, Vincent, 1963-, Hung, Humphry, 1955-, Wong, Y. H., 1953-
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
• Subjects: Electronic commerce.; Ubiquitous computing.; Adoption of new technologies of u-commerce; Context related software under ubiquitous computing; Customer-driven group-buying mechanism; Data quality on the Internet; Framework for proximity aware mobile services; Internet marketing within u-commerce environment; Mobile applications to support the sales force; Multimedia for direct marketing; Technology acceptance in e-learning; U-commerce in the financial marketplace; Virtual economy and consumer
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (xvi, 306 p. : ill.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references (p. 274-295) and index.
• ISBN: 1605663794 (ebook); 9781605663791 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. Chapters by leading international experts offer in-depth descriptions of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.