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Ubiquitous commerce for creating the personalized marketplace concepts for next generation adoption /

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. This book provides a compendium of definitions and explanations...

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Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Cho, Vincent, 1963-, Hung, Humphry, 1955-, Wong, Y. H., 1953-
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009.
Subjects:
Electronic commerce.
Ubiquitous computing.
Adoption of new technologies of u-commerce
Context related software under ubiquitous computing
Customer-driven group-buying mechanism
Data quality on the Internet
Framework for proximity aware mobile services
Internet marketing within u-commerce environment
Mobile applications to support the sales force
Multimedia for direct marketing
Technology acceptance in e-learning
U-commerce in the financial marketplace
Virtual economy and consumer
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