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Offensive marketing : an action guide to gaining competitive advantage /

Bibliographic Details
Main Author:	Davidson, J. H. 1935-
Other Authors:	Keegan, Warren J., Brill, Elyse Arnow.
Format:	Book
Published:	Amsterdam ; Boston : Elsevier Butterworth-Heinemann, c2004.
Subjects:	Marketing.
Online Access:	View fulltext via EzAccess

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