Davidson, J. H. 1., Keegan, W. J., & Brill, E. A. (2004). Offensive marketing: An action guide to gaining competitive advantage. Amsterdam ; Boston: Elsevier Butterworth-Heinemann.
Chicago Style CitationDavidson, J. H. 1935-, Warren J. Keegan, and Elyse Arnow Brill. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Amsterdam ; Boston: Elsevier Butterworth-Heinemann, 2004.
MLA CitationDavidson, J. H. 1935-, Warren J. Keegan, and Elyse Arnow Brill. Offensive Marketing: An Action Guide to Gaining Competitive Advantage. Amsterdam ; Boston: Elsevier Butterworth-Heinemann, 2004.
Warning: These citations may not always be 100% accurate.