Offensive marketing : an action guide to gaining competitive advantage /
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| Other Authors: | , |
| Format: | Book |
| Published: |
Amsterdam ; Boston :
Elsevier Butterworth-Heinemann,
c2004.
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| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Physical Description: | xiv, 414 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0750674598 (acid-free paper) 9780080473628 (eBook) |