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| LEADER |
01015cam a22002774a 4500 |
| 001 |
28610 |
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DLC |
| 005 |
20150126122436.0 |
| 008 |
030808s2004 ne a b 001 0 eng |
| 010 |
# |
# |
|a 2003057940
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| 020 |
# |
# |
|a 0750674598 (acid-free paper)
|
| 020 |
# |
# |
|a 9780080473628 (eBook)
|
| 040 |
# |
# |
|a DLC
|c DLC
|d DLC
|
| 042 |
# |
# |
|a pcc
|
| 050 |
# |
# |
|a HF5415
|b .K427 2004
|
| 082 |
# |
# |
|a 658.8
|2 22
|
| 100 |
# |
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|a Davidson, J. H.
|d 1935-
|q (J. Hugh),
|
| 245 |
# |
# |
|a Offensive marketing :
|b an action guide to gaining competitive advantage /
|c Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill.
|
| 260 |
# |
# |
|a Amsterdam ;
|a Boston :
|b Elsevier Butterworth-Heinemann,
|c c2004.
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| 300 |
# |
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|a xiv, 414 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
# |
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|a Includes bibliographical references and index.
|
| 650 |
# |
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|a Marketing.
|
| 700 |
# |
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|a Keegan, Warren J.
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| 700 |
# |
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|a Brill, Elyse Arnow.
|
| 856 |
4 |
0 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750674591
|z View fulltext via EzAccess
|