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Financial services marketing : an international guide to principles and practice /

Bibliographic Details
Main Author:	Ennew, Christine.
Other Authors:	Waite, Nigel.
Format:	Book
Language:	English
Published:	Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007.
Subjects:	Financial services industry > Marketing.
Online Access:	View fulltext via EzAccess

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