Financial services marketing : an international guide to principles and practice /

Bibliographic Details
Main Author: Ennew, Christine.
Other Authors: Waite, Nigel.
Format: Book
Language:English
Published: Amsterdam ; London : Elsevier Butterworth-Heinemann, 2007.
Subjects:
Online Access:View fulltext via EzAccess
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020 # # |a 0750669977 (pbk.) :  |c  29.99 
020 # # |a 9780080465609 (eBook) 
040 # # |a StDuBDS  |b eng  |c StDuBDS  |d Uk 
042 # # |a ukblsr 
082 # # |a 332.10688  |2 22 
100 # # |a Ennew, Christine. 
245 # # |a Financial services marketing :  |b an international guide to principles and practice /  |c Christine T. Ennew and Nigel Waite. 
260 # # |a Amsterdam ;  |a London :  |b Elsevier Butterworth-Heinemann,  |c 2007. 
300 # # |a xvi, 400 p. :  |b ill. ;  |c 25 cm. 
500 # # |a Formerly CIP.  |5 Uk 
504 # # |a Includes bibliographical references and index. 
650 # # |a Financial services industry  |x Marketing. 
700 1 # |a Waite, Nigel. 
856 4 0 |u https://ezaccess.library.uitm.edu.my/login?url=http://www.sciencedirect.com/science/book/9780750669979  |z View fulltext via EzAccess