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Business web strategy design, alignment and application /

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

Bibliographic Details
Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo.
Format: Electronic
Language:English
Published: Hershey : Information Science Reference, c2009.
Subjects:
Information technology > Management.
Electronic commerce.
Internet.
BUSINESS & ECONOMICS > Telemarketing. > Marketing
BUSINESS & ECONOMICS > Multilevel. > Marketing
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Direct. > Marketing
BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce
Electronic books.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Section I. Design Web Strategy: Chapter I. Using Patterns for Engineering High-Quality E-Commerce Applications / Pankaj Kamthan, Hsueh-Ieng Pai
  • Chapter II. Informing Industry via Academic Research in ICT Skill and Capability Development / Krassie Petrova, Dawn Medlin
  • Chapter III. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations / Jiri Vorisek, George Feuerlicht
  • Chapter IV. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler / Javier Soriano... [et al.]
  • Chapter V. Customer Relationship Management (CRM): An In-Depth Analysis / Mahesh Raisinghani ... [et al.]
  • Chapter VI. Different Web Strategies for Different E-Marketplaces / L. Geppert.
  • Section II. Aligning Web Strategy to Corporate Strategy: Chapter VII. Trends of Web Services Adoption: A Synthesis / Vincent C. Yen
  • Chapter VIII. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine / Massimo Memmola, Giovanna Palumbo, Mauro Rossini
  • Chapter IX. The Web Strategy Development in the Automotive Sector / Massimo Memmola, Alessandra Tzannis
  • Chapter X. Adaptive Mobile Web Browsing Using Web Mining Technologies / Wen-Chen Hu ...[et al.]
  • Chapter XI. Integration of Public University Web Sites and Learning Management Systems / Bernard Ostheimer, Axel C. Schwickert
  • Chapter XII. Innovating through the Web: The Banking Industry Case / Chiara Frigerio.
  • Section III. Applications of Web Strategy: Chapter XIII. An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption / Orla Kirwan, Kieran Conboy
  • Chapter XVI. Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany / Svenja Hagenhoff ... [et al.]
  • Chapter XV. Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government / Kevin K. W. Ho
  • Chapter XVI. The Evaluation of IT Investments through Real Options / Maria Alice Frontini, Fernando José Barbin Laurindo
  • Chapter XVII. Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil / Silvia Novaes Zilber
  • Chapter XVIII. On the Use of Soft Computing Techniques for Web Personalization / G. Castellano, A. M. Fanelli, M. A. Torsello.

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