Business web strategy design, alignment and application /

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

Bibliographic Details
Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo.
Format: Electronic
Language:English
Published: Hershey : Information Science Reference, c2009.
Subjects:
Online Access:View fulltext via EzAccess