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|a Business web strategy
|b design, alignment and application /
|c [edited by] Latif Al-Hakim, Massimo Memmola.
|h [electronic resource] :
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| 260 |
# |
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|a Hershey :
|b Information Science Reference,
|c c2009.
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| 300 |
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|a 1 online resource (xxv, 382 p.) :
|b ill.
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| 500 |
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|a "Premier reference source"--Cover.
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| 504 |
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|a Includes bibliographical references (p. 340-370) and index.
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| 505 |
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|a Section I. Design Web Strategy: Chapter I. Using Patterns for Engineering High-Quality E-Commerce Applications / Pankaj Kamthan, Hsueh-Ieng Pai -- Chapter II. Informing Industry via Academic Research in ICT Skill and Capability Development / Krassie Petrova, Dawn Medlin -- Chapter III. The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations / Jiri Vorisek, George Feuerlicht -- Chapter IV. Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler / Javier Soriano... [et al.] -- Chapter V. Customer Relationship Management (CRM): An In-Depth Analysis / Mahesh Raisinghani ... [et al.] -- Chapter VI. Different Web Strategies for Different E-Marketplaces / L. Geppert.
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| 505 |
0 |
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|a Section II. Aligning Web Strategy to Corporate Strategy: Chapter VII. Trends of Web Services Adoption: A Synthesis / Vincent C. Yen -- Chapter VIII. Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine / Massimo Memmola, Giovanna Palumbo, Mauro Rossini -- Chapter IX. The Web Strategy Development in the Automotive Sector / Massimo Memmola, Alessandra Tzannis -- Chapter X. Adaptive Mobile Web Browsing Using Web Mining Technologies / Wen-Chen Hu ...[et al.] -- Chapter XI. Integration of Public University Web Sites and Learning Management Systems / Bernard Ostheimer, Axel C. Schwickert -- Chapter XII. Innovating through the Web: The Banking Industry Case / Chiara Frigerio.
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| 505 |
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|a Section III. Applications of Web Strategy: Chapter XIII. An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption / Orla Kirwan, Kieran Conboy -- Chapter XVI. Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany / Svenja Hagenhoff ... [et al.] -- Chapter XV. Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government / Kevin K. W. Ho -- Chapter XVI. The Evaluation of IT Investments through Real Options / Maria Alice Frontini, Fernando José Barbin Laurindo -- Chapter XVII. Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil / Silvia Novaes Zilber -- Chapter XVIII. On the Use of Soft Computing Techniques for Web Personalization / G. Castellano, A. M. Fanelli, M. A. Torsello.
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| 520 |
# |
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|a "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
|
| 588 |
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|a Description based on print version record.
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| 650 |
# |
0 |
|a Information technology
|x Management.
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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|a Internet.
|
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|a BUSINESS & ECONOMICS
|x Telemarketing.
|x Marketing
|2 bisacsh
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| 650 |
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|a BUSINESS & ECONOMICS
|x Multilevel.
|x Marketing
|2 bisacsh
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7 |
|a BUSINESS & ECONOMICS
|x Mail Order.
|2 bisacsh
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| 650 |
# |
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|a BUSINESS & ECONOMICS
|x Direct.
|x Marketing
|2 bisacsh
|
| 650 |
# |
7 |
|a BUSINESS & ECONOMICS
|x Internet Marketing.
|x E-Commerce
|2 bisacsh
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| 650 |
# |
7 |
|a Electronic commerce.
|0 (OCoLC)fst00906906
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|
| 650 |
# |
7 |
|a Information technology
|x Management.
|0 (OCoLC)fst00973112
|2 fast
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| 650 |
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|a Internet.
|0 (OCoLC)fst00977184
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| 700 |
1 |
# |
|a Al-Hakim, Latif,
|d 1946-
|
| 700 |
1 |
# |
|a Memmola, Massimo.
|
| 776 |
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|d Hershey : Information Science Reference, c2009
|i Print version:
|t Business web strategy.
|w (OCoLC)231834223
|w (DLC) 2008024387
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|z 9781605660240
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