Cover Image

Business web strategy design, alignment and application /

"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.

Bibliographic Details
Other Authors: Al-Hakim, Latif, 1946-, Memmola, Massimo.
Format: Electronic
Language:English
Published: Hershey : Information Science Reference, c2009.
Subjects:
Information technology > Management.
Electronic commerce.
Internet.
BUSINESS & ECONOMICS > Telemarketing. > Marketing
BUSINESS & ECONOMICS > Multilevel. > Marketing
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Direct. > Marketing
BUSINESS & ECONOMICS > Internet Marketing. > E-Commerce
Electronic books.
Online Access:View fulltext via EzAccess
Description
Summary:"This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
Item Description:"Premier reference source"--Cover.
Physical Description:1 online resource (xxv, 382 p.) : ill.
Bibliography:Includes bibliographical references (p. 340-370) and index.
ISBN:9781605660257 (electronic bk.)
1605660256 (electronic bk.)

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