Handbook of tourist behavior theory & practice /
In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that...
| Other Authors: | , |
|---|---|
| Format: | Electronic |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Series: | Routledge advances in tourism ;
16. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |