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Handbook of tourist behavior theory & practice /

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that...

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Bibliographic Details
Other Authors: Kozak, Metin, 1968-, Decrop, Alain.
Format: Electronic
Language:English
Published: New York : Routledge, 2009.
Series:Routledge advances in tourism ; 16.
Subjects:
Tourism > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Ecotourism. > Special Interest
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Adventure. > Special Interest
Consumer behavior.
Tourism.
Electronic books.
Handbooks, manuals, etc.
Online Access:View fulltext via EzAccess
Table of Contents:
  • Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Part I Motivation and Need Recognition; 1 Interpretive Consumer Research: Uncovering the "Whys" Underlying Tourist Behavior; 2 Antecedents and Consequences of Prestige Motivation in Tourism: An Expectancy-Value Motivation; Part II Perception and Information Processing; 3 Tourism Destination Image Formation; 4 Tourist Information Search; Part III Evaluation of Alternatives and Choice; 5 Decision Strategies in Tourism Evaluation; 6 Planning and Exploratory Buying Behavior; Part IV The Tourism Experience.

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