Marketing communications in tourism and hospitality concepts, strategies and cases /
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing commun...
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| Format: | Electronic |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2009.
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| Edition: | 1st ed. |
| Series: | Hospitality, leisure, and tourism series.
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| Subjects: | |
| Online Access: | ebrary ScienceDirect View fulltext via EzAccess |