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Handbook of tourist behavior theory & practice /

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that...

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Bibliographic Details
Other Authors: Kozak, Metin, 1968-, Decrop, Alain.
Format: Electronic
Language:English
Published: New York : Routledge, 2009.
Series:Routledge advances in tourism ; 16.
Subjects:
Tourism > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
TRAVEL > Museums, Tours, Points of Interest.
TRAVEL > Hikes & Walks.
TRAVEL > Budget.
TRAVEL > Ecotourism. > Special Interest
TRAVEL > Parks & Campgrounds.
TRAVEL > Reference.
TRAVEL > Road Travel.
TRAVEL > Adventure. > Special Interest
Consumer behavior.
Tourism.
Electronic books.
Handbooks, manuals, etc.
Online Access:View fulltext via EzAccess
Description
Summary:In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.
Physical Description:1 online resource (xviii, 267 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9780203881804
020388180X

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