Services customization using web technologies

• Main Author: Kardaras, Dimitrios, 1964-
• Corporate Author: IGI Global.
• Other Authors: Karakostas, Bill.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
• Subjects: Service industries > Technological innovations.; Mass customization.; World Wide Web.; E-service cost; E-service practices; E-service techniques; E-services; Global consumer reach; Marketing applications; Service customization; Web based selling; Web based services
• Online Access: Chapter PDFs via platform:

"This book advances our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization"--Provided by publisher.

Table of Contents:

• 1. E-service customization: the provider perspective
• 2. E-service customization: the consumer perspective
• 3. Technologies for e-service customization
• 4. E-service composition
• 5. Service customization strategies
• 6. Business processes design for service customization
• 7. Case studies in customization of e-health services
• 8. Health services case study
• 9. Banking services case study
• 10. Conclusions.