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Services customization using web technologies

"This book advances our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization"--Provided by publisher.

Bibliographic Details
Main Author: Kardaras, Dimitrios, 1964-
Corporate Author: IGI Global.
Other Authors: Karakostas, Bill.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Service industries > Technological innovations.
Mass customization.
World Wide Web.
E-service cost
E-service practices
E-service techniques
E-services
Global consumer reach
Marketing applications
Service customization
Web based selling
Web based services
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