Services customization using web technologies

• Main Author: Kardaras, Dimitrios, 1964-
• Corporate Author: IGI Global.
• Other Authors: Karakostas, Bill.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
• Subjects: Service industries > Technological innovations.; Mass customization.; World Wide Web.; E-service cost; E-service practices; E-service techniques; E-services; Global consumer reach; Marketing applications; Service customization; Web based selling; Web based services
• Online Access: Chapter PDFs via platform:
• Physical Description: electronic texts (244 p.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781466616059 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book advances our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization"--Provided by publisher.