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E-marketing concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors: IGI Global., Information Resources Management Association.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Internet marketing.
Electronic commerce.
Business strategies
Conceptualizing e-marketing
E-marketing concepts
E-marketing practices
Emerging solutions
Internet marketing
Marketing channels
Marketing strategy
New business models
Regulatory tactics
Online Access:View fulltext via EzAccess
Table of Contents:
  • Supporting marketing practices: mobile network operators' value added services changing the way of doing business
  • Mobile marketing practices
  • An overview of digital media and advertising
  • Analysis of the variables which determine a good e-marketing strategy: the techniques most used during times of crisis
  • Defining e-novation
  • Social media based relationship marketing
  • The significance of marketing in library and information science
  • Marketing libraries: adopting marketing strategies in Nigerian libraries
  • Applying personalized recommendation for social network marketing
  • Framework for mobile marketing: the locales framework
  • E-novation deployment: creating new "spaces" and distribution using e-novation
  • Social network analysis in marketing
  • Consumer generated advertising in blogs
  • Situation approach as success factor of mobile marketing
  • Modeling multi-criteria promotional strategy based on fuzzy goal programming
  • A license revocation protocol supporting digital license reselling in a consumer-to-consumer model
  • Database marketing process supported by ontologies: an oil company distribution network case study
  • Mobile promotion
  • Marketing analysis of emerging peer-to-peer microlending websites
  • Mobile customer relationship management (MCRM): constraints and challenges
  • Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010
  • A fuzzy logic approach for the assessment of online customers
  • A fuzzy segmentation approach to guide marketing decisions
  • Viral marketing via social networking sites: perceptions of students in a university environment
  • Online social media as a driver of buzz marketing: who's riding?
  • Search engine marketing in small and medium companies: status quo and perspectives
  • Connecting small and medium enterprises to the new consumer: the web 2.0 as marketing tool
  • Exploring determinants influencing the intention to use mobile payment service
  • Strategies for an integrated distribution problem
  • Ariel Egypt: from market penetration to fierce competition.

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