Description: E-marketing

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E-marketing concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors:	IGI Global., Information Resources Management Association.
Format:	Electronic
Language:	English
Published:	Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:	Internet marketing. Electronic commerce. Business strategies Conceptualizing e-marketing E-marketing concepts E-marketing practices Emerging solutions Internet marketing Marketing channels Marketing strategy New business models Regulatory tactics
Online Access:	View fulltext via EzAccess

Description
Summary:	"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
Physical Description:	electronic texts (1391 p.) : digital files. Also available in print.
Format:	Mode of access: World Wide Web.
Bibliography:	Includes bibliographical references.
ISBN:	9781466615991 (ebook)
Access:	Restricted to subscribers or individual electronic text purchasers.