E-marketing concepts, methodologies, tools, and applications /

"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.

Bibliographic Details
Corporate Authors: IGI Global., Information Resources Management Association.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2012.
Subjects:
Online Access:View fulltext via EzAccess
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010 # # |z 2012010426 
020 # # |a 9781466615991 (ebook) 
020 # # |z 9781466615984 (hbk.) 
020 # # |z 9781466616004 (print & perpetual access) 
024 7 # |a 10.4018/978-1-4666-1598-4  |2 doi 
035 # # |a (CaBNVSL)gtp00551937 
035 # # |a (OCoLC)807847433 
040 # # |a CaBNVSL  |c CaBNVSL  |d CaBNVSL 
050 # 4 |a HF5415.1265  |b .E22 2012e 
082 0 4 |a 658.8/72  |2 23 
245 0 0 |a E-marketing  |b concepts, methodologies, tools, and applications /  |c Information Resources Management Association, editor.  |h [electronic resource] : 
260 # # |a Hershey, Pa. :  |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),  |c c2012. 
300 # # |a electronic texts (1391 p.) :  |b digital files. 
504 # # |a Includes bibliographical references. 
505 2 # |a Supporting marketing practices: mobile network operators' value added services changing the way of doing business -- Mobile marketing practices -- An overview of digital media and advertising -- Analysis of the variables which determine a good e-marketing strategy: the techniques most used during times of crisis -- Defining e-novation -- Social media based relationship marketing -- The significance of marketing in library and information science -- Marketing libraries: adopting marketing strategies in Nigerian libraries -- Applying personalized recommendation for social network marketing -- Framework for mobile marketing: the locales framework -- E-novation deployment: creating new "spaces" and distribution using e-novation -- Social network analysis in marketing -- Consumer generated advertising in blogs -- Situation approach as success factor of mobile marketing -- Modeling multi-criteria promotional strategy based on fuzzy goal programming -- A license revocation protocol supporting digital license reselling in a consumer-to-consumer model -- Database marketing process supported by ontologies: an oil company distribution network case study -- Mobile promotion -- Marketing analysis of emerging peer-to-peer microlending websites -- Mobile customer relationship management (MCRM): constraints and challenges -- Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010 -- A fuzzy logic approach for the assessment of online customers -- A fuzzy segmentation approach to guide marketing decisions -- Viral marketing via social networking sites: perceptions of students in a university environment -- Online social media as a driver of buzz marketing: who's riding? -- Search engine marketing in small and medium companies: status quo and perspectives -- Connecting small and medium enterprises to the new consumer: the web 2.0 as marketing tool -- Exploring determinants influencing the intention to use mobile payment service -- Strategies for an integrated distribution problem -- Ariel Egypt: from market penetration to fierce competition. 
506 # # |a Restricted to subscribers or individual electronic text purchasers. 
520 3 # |a "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher. 
530 # # |a Also available in print. 
538 # # |a Mode of access: World Wide Web. 
588 # # |a Description based on title screen (IGI Global, viewed May 8, 2012). 
650 # 0 |a Internet marketing. 
650 # 0 |a Electronic commerce. 
653 # # |a Business strategies 
653 # # |a Conceptualizing e-marketing 
653 # # |a E-marketing concepts 
653 # # |a E-marketing practices 
653 # # |a Emerging solutions 
653 # # |a Internet marketing 
653 # # |a Marketing channels 
653 # # |a Marketing strategy 
653 # # |a New business models 
653 # # |a Regulatory tactics 
710 2 # |a IGI Global. 
710 2 # |a Information Resources Management Association. 
776 0 # |c (Original)  |w (DLC)2012010426 
776 0 8 |i Print version:  |w (DLC) 2012010426  |z 9781466615984  |z 1466615982 
856 4 1 |u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-1598-4  |z View fulltext via EzAccess