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20120515141531.0 |
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120508s2012 pau fsb 000 0 eng d |
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|z 2012010426
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|a 9781466615991 (ebook)
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|z 9781466615984 (hbk.)
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|z 9781466616004 (print & perpetual access)
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7 |
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|a 10.4018/978-1-4666-1598-4
|2 doi
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|a (CaBNVSL)gtp00551937
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|a (OCoLC)807847433
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|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
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|a HF5415.1265
|b .E22 2012e
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|a 658.8/72
|2 23
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|a E-marketing
|b concepts, methodologies, tools, and applications /
|c Information Resources Management Association, editor.
|h [electronic resource] :
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|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c c2012.
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300 |
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|a electronic texts (1391 p.) :
|b digital files.
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504 |
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|a Includes bibliographical references.
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2 |
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|a Supporting marketing practices: mobile network operators' value added services changing the way of doing business -- Mobile marketing practices -- An overview of digital media and advertising -- Analysis of the variables which determine a good e-marketing strategy: the techniques most used during times of crisis -- Defining e-novation -- Social media based relationship marketing -- The significance of marketing in library and information science -- Marketing libraries: adopting marketing strategies in Nigerian libraries -- Applying personalized recommendation for social network marketing -- Framework for mobile marketing: the locales framework -- E-novation deployment: creating new "spaces" and distribution using e-novation -- Social network analysis in marketing -- Consumer generated advertising in blogs -- Situation approach as success factor of mobile marketing -- Modeling multi-criteria promotional strategy based on fuzzy goal programming -- A license revocation protocol supporting digital license reselling in a consumer-to-consumer model -- Database marketing process supported by ontologies: an oil company distribution network case study -- Mobile promotion -- Marketing analysis of emerging peer-to-peer microlending websites -- Mobile customer relationship management (MCRM): constraints and challenges -- Using bibliometrics and text mining to explore the trends of e-marketing literature from 2001 to 2010 -- A fuzzy logic approach for the assessment of online customers -- A fuzzy segmentation approach to guide marketing decisions -- Viral marketing via social networking sites: perceptions of students in a university environment -- Online social media as a driver of buzz marketing: who's riding? -- Search engine marketing in small and medium companies: status quo and perspectives -- Connecting small and medium enterprises to the new consumer: the web 2.0 as marketing tool -- Exploring determinants influencing the intention to use mobile payment service -- Strategies for an integrated distribution problem -- Ariel Egypt: from market penetration to fierce competition.
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|a Restricted to subscribers or individual electronic text purchasers.
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|a "This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
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530 |
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|a Also available in print.
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538 |
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|a Mode of access: World Wide Web.
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588 |
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|a Description based on title screen (IGI Global, viewed May 8, 2012).
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650 |
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|a Internet marketing.
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650 |
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|a Electronic commerce.
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653 |
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|a Business strategies
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653 |
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|a Conceptualizing e-marketing
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653 |
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|a E-marketing concepts
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653 |
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|a E-marketing practices
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653 |
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|a Emerging solutions
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653 |
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|a Internet marketing
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653 |
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|a Marketing channels
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653 |
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|a Marketing strategy
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653 |
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|a New business models
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653 |
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|a Regulatory tactics
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710 |
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|a IGI Global.
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710 |
2 |
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|a Information Resources Management Association.
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776 |
0 |
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|c (Original)
|w (DLC)2012010426
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776 |
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|i Print version:
|w (DLC) 2012010426
|z 9781466615984
|z 1466615982
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856 |
4 |
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|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-1598-4
|z View fulltext via EzAccess
|