Cover Image

Fuzzy methods for customer relationship management and marketing applications and classifications /

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.

Bibliographic Details
Corporate Author: IGI Global.
Other Authors: Meier, Andreas, 1951-, Donzé, Laurent.
Format: Electronic
Language:English
Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
Subjects:
Customer relations > Management.
Marketing.
Fuzzy logic.
Customer relationship management
Fuzzy clustering of Web user profiles
Fuzzy data warehouse
Fuzzy dynamic groups
Fuzzy logic and marketing
Online reputation analysis framework
Fuzzy segmentation
Fuzzy set theory models
Social network modeling
Marketing planning models
Online Access:View fulltext via EzAccess
Table of Contents:
  • 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier
  • 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager
  • 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora
  • 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru
  • 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel
  • 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.]
  • 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.]
  • 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf
  • 9. Web analytics with fuzziness / Darius Zumstein
  • 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad
  • 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer
  • 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi
  • 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell
  • 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside.

Similar Items