Fuzzy methods for customer relationship management and marketing applications and classifications /

• Corporate Author: IGI Global.
• Other Authors: Meier, Andreas, 1951-, Donzé, Laurent.
• Format: Electronic
• Language: English
• Published: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), 2012.
• Subjects: Customer relations > Management.; Marketing.; Fuzzy logic.; Customer relationship management; Fuzzy clustering of Web user profiles; Fuzzy data warehouse; Fuzzy dynamic groups; Fuzzy logic and marketing; Online reputation analysis framework; Fuzzy segmentation; Fuzzy set theory models; Social network modeling; Marketing planning models
• Online Access: View fulltext via EzAccess
• Physical Description: electronic texts (331 p.) : digital files.; Also available in print.
• Format: Mode of access: World Wide Web.
• Bibliography: Includes bibliographical references.
• ISBN: 9781466600966 (ebook)
• Access: Restricted to subscribers or individual electronic text purchasers.

"This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.