|
|
|
|
| LEADER |
03852nam a2200565 a 4500 |
| 001 |
19480 |
| 003 |
IGIG |
| 005 |
20120106123858.0 |
| 006 |
m e d |
| 007 |
cr bn||||m|||a |
| 008 |
111219s2012 pau fsb 000 0 eng d |
| 010 |
# |
# |
|z 2011042182
|
| 020 |
# |
# |
|a 9781466600966 (ebook)
|
| 020 |
# |
# |
|z 9781466600959 (hardcover)
|
| 020 |
# |
# |
|z 9781466600973 (print & perpetual access)
|
| 024 |
7 |
# |
|a 10.4018/978-1-46660-095-9
|2 doi
|
| 035 |
# |
# |
|a (CaBNVSL)gtp00550557
|
| 035 |
# |
# |
|a (OCoLC)771303546
|
| 040 |
# |
# |
|a CaBNVSL
|c CaBNVSL
|d CaBNVSL
|
| 050 |
# |
4 |
|a HF5415.5
|b .F89 2012e
|
| 082 |
0 |
4 |
|a 658.8/12
|2 23
|
| 245 |
0 |
0 |
|a Fuzzy methods for customer relationship management and marketing
|b applications and classifications /
|c Andreas Meier and Laurent Donze, editors.
|h [electronic resource] :
|
| 260 |
# |
# |
|a Hershey, Pa. :
|b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),
|c 2012.
|
| 300 |
# |
# |
|a electronic texts (331 p.) :
|b digital files.
|
| 504 |
# |
# |
|a Includes bibliographical references.
|
| 505 |
0 |
# |
|a 1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using case data to ensure 'real world' input validation within fuzzy set theory models / Sara Denize, Sharon Purchase and Doina Olaru -- 5. Fuzzy clustering of Web user profiles for analyzing their behavior and interests / Stanislav Kreuzer and Natascha Hoebel -- 6. Using a fuzzy-based cluster algorithm for recommending candidates in E-elections / Luis Terán ... [et al.] -- 7. Fuzzy online reputation analysis framework / Edy Portmann ... [et al.] -- 8. Fuzzy target groups in analytic customer relationship management / Michael Kaufmann and Cédric Graf -- 9. Web analytics with fuzziness / Darius Zumstein -- 10. Fuzzy data warehouse for performance analysis / Daniel Fasel and Khurram Shahzad -- 11. A fuzzy logic approach for the assessment of online customers / Nicolas Werro and Henrik Stormer -- 12. A hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S.M.T. Fatemi Ghomi -- 13. A fuzzy segmentation approach to guide marketing decisions / Mònica Casabayó and Núria Agell -- 14. Causal recipes sufficient for identifying market gurus versus mavens / Miri Chung and Arch G. Woodside.
|
| 506 |
# |
# |
|a Restricted to subscribers or individual electronic text purchasers.
|
| 520 |
3 |
# |
|a "This book explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies"--Provided by publisher.
|
| 530 |
# |
# |
|a Also available in print.
|
| 538 |
# |
# |
|a Mode of access: World Wide Web.
|
| 588 |
# |
# |
|a Description based on title screen (IGI Global, viewed December 19, 2011).
|
| 650 |
# |
0 |
|a Customer relations
|x Management.
|
| 650 |
# |
0 |
|a Marketing.
|
| 650 |
# |
0 |
|a Fuzzy logic.
|
| 653 |
# |
# |
|a Customer relationship management
|
| 653 |
# |
# |
|a Fuzzy clustering of Web user profiles
|
| 653 |
# |
# |
|a Fuzzy data warehouse
|
| 653 |
# |
# |
|a Fuzzy dynamic groups
|
| 653 |
# |
# |
|a Fuzzy logic and marketing
|
| 653 |
# |
# |
|a Online reputation analysis framework
|
| 653 |
# |
# |
|a Fuzzy segmentation
|
| 653 |
# |
# |
|a Fuzzy set theory models
|
| 653 |
# |
# |
|a Social network modeling
|
| 653 |
# |
# |
|a Marketing planning models
|
| 700 |
1 |
# |
|a Meier, Andreas,
|d 1951-
|
| 700 |
1 |
# |
|a Donzé, Laurent.
|
| 710 |
2 |
# |
|a IGI Global.
|
| 776 |
0 |
# |
|c (Original)
|w (DLC)2011042182
|
| 776 |
0 |
8 |
|i Print version:
|w (DLC) 2011042182
|z 9781466600959
|z 1466600950
|
| 856 |
4 |
1 |
|u https://ezaccess.library.uitm.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-46660-095-9
|z View fulltext via EzAccess
|