Advertising and promotion : an integrated marketing communications perspective /

Bibliographic Details
Main Authors: Belch, George E., 1951- (Author), Belch, Michael A., (Author)
Format: eBook
Language:English
Published: New York, New York : McGraw-Hill Education, [2021]
Edition:twelfth edition.
Subjects:
Online Access:View fulltext via EzAccess
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245 1 0 |a Advertising and promotion :  |b an integrated marketing communications perspective /  |c George Belch & Michael Belch, Both of San Diego State University. 
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700 1 |a Belch, Michael A.,  |e author. 
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