Advertising and promotion : an integrated marketing communications perspective /
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
New York, New York :
McGraw-Hill Education,
[2021]
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| Edition: | twelfth edition. |
| Subjects: | |
| Online Access: | View fulltext via EzAccess |
| Physical Description: | 1 online resource (1,462 pages) |
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| ISBN: | 9781260590210 (e-book) |